ABOUT COHYPES

At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. As we continue expanding our portfolio of global e-commerce brands, we’re looking for someone who’s excited to take ownership and help drive the growth of our products across international markets. We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You’ll join a supportive team that encourages collaboration, open communication, and genuine trust.

THE ROLE: SENIOR TRACKING SPECIALIST

Reporting to Growth Leadership, you will take full ownership of web and server-side tracking across our D2C brand portfolio. Sitting at the intersection of performance marketing, data engineering, and technical privacy compliance, you will build the measurement backbone that fuels our international acquisition engines.

From custom dataLayers and GTM containers to server-side CAPI pipelines, Consent Mode v2, and privacy-first analytics (GA4 or Matomo), you will ensure accurate data flow while keeping our operations compliant across global markets.

YOUR KEY RESPONSIBILITIES

• Tracking Infrastructure & Engineering: Architect, manage, and maintain scalable tracking setups using GTM (web and server-side), custom dataLayers, and conversion APIs across our Shopify stores.
• Analytics Governance: Own our analytics ecosystem—whether GA4 or privacy-focused alternatives like Matomo—ensuring accurate custom event schemas, e-commerce parameter mapping, cross-domain tracking, and data quality.
• Ad Channel Integrations: Deploy, audit, and optimize tracking for major acquisition channels (Meta CAPI, Google Ads Enhanced Conversions, TikTok, and emerging platforms).
• Data Integrity & Debugging: Detect and resolve tracking failures, attribution gaps, platform discrepancies, and event deduplication issues (browser vs. server-side logic).
• Cross-Functional Alignment: Partner directly with media buyers, CRO specialists, and data analysts to align platform-reported conversion metrics with internal data warehouse reporting.
• Privacy & Legal Compliance: Guarantee compliance with local and international data privacy laws (GDPR, ePrivacy Directive). Manage Consent Management Platforms (CMPs) and enforce Google Consent Mode v2 and cookie governance setups.
• Documentation: Maintain clear runbooks, data dictionaries, and event naming standards to keep marketing and tech teams synchronized.

WHAT YOU BRING TO THE TEAM

• Experience: 2+ years of dedicated experience in tracking, measurement, or martech roles within high-volume D2C e-commerce environments.
• Platforms & Tagging: Deep proficiency with dataLayers and Google Tag Manager (both client-side and server-side containers).
• Analytics Expertise: Proven hands-on setup, configuration, and debugging skills in GA4 or privacy-first web analytics platforms (such as Matomo).
• Compliance Knowledge: Practical experience implementing Consent Management Platforms (CMPs like Cookiebot, OneTrust, or Usercentrics) and setting up Google Consent Mode v2 to balance GDPR compliance with data accuracy.
• Technical Fundamentals: Ability to read and write JavaScript for custom tags/triggers; strong proficiency in browser DevTools and network inspection.
• Data Stack: Experience with CDPs or server-side tools (Stape, Elevar, Segment, Taggrs) and working knowledge of SQL or BigQuery for cross-referencing platform metrics against warehouse data.

COMPENSATION & BENEFITS

Salary: 4,000 – 6,000 EUR / Month GROSS (Open to discussion based on your skills and competencies).

• Private health insurance for your well-being
• Creative freedom and fast feedback loops — your ideas move fast here
• Hybrid work flexibility
• Beautiful office in Senatorių Pasažas, Vilnius Old Town — an inspiring place to work
• Always-stocked fruits, healthy snacks & best coffee in the office
• Annual training & development budget to support your growth and education
• Periodic team-buildings with a dedicated team budget
• A friendly, supportive team that genuinely wants you to succeed and thrive :)